Data licensing value

What is your business data actually worth?

There is no universal rate, and anyone quoting you one before seeing your data is guessing. Here are two real, disclosed deals in this category, and the honest factors that actually move the number.

Two real, closed deals

What a real deal looked like.

Both brokered independently, not by Nova Solutions. Shown here because proof this specific is rare, and these are real.

$100,000

Paid upfront to Brennan Agranoff for a nonexclusive, de-identified license of his operating data.

A $3M print shop turned a decade of records into cash.

Company
HoopSwagg
Business
$3M print and fulfillment
Time to close
3 business days
License
Non-exclusive
I ran HoopSwagg for ten years and never once thought the order history was worth anything on its own. It took three days, the money was in the account, and I still own every bit of it.
Brennan Agranoff, Founder, HoopSwagg
Read the full case study (PDF)

$100,000

Paid upfront to Pharma Labs for a nonexclusive, de-identified license of its operating data.

A manufacturer with fewer than 100 people sold data it was already sitting on.

Industry
Manufacturing
Headcount
Under 100
Time to close
5 business days
License
Non-exclusive
We were already paying to store all of this. Five days later it was a hundred thousand dollars, and nothing about how we run the plant changed.
Ankur Patel, CFO, Pharma Labs
Read the full case study (PDF)

What actually moves the number

Real factors, not a formula we'd have to make up.

  • How much of it there is. Years of Slack history and a decade of order records read differently to a buyer than six months of one.

  • How exclusive the license is. A non-exclusive license (you can license the same de-identified copy to more than one buyer over time) tends to price differently than an exclusive one.

  • How specific and structured it is. Operating records with a clear pattern (orders, dispatch logs, transactions) are easier for a buyer to evaluate quickly than a sprawling mix of file types.

  • Whether your industry is one AI labs are actively short on data for. Demand shifts, which is part of why a snapshot call happens before any number gets discussed.

Common questions.

Is there a standard rate, like dollars per gigabyte?
No, and we won't pretend there is. The two real deals we can point to both landed at $100,000, but that's what those two specific businesses' data was worth to that specific buyer at that specific time -- not a rate that scales predictably to a different business.
What actually made the two example deals land at $100,000?
In both cases: years of real operating history, a non-exclusive license, and an industry (print/fulfillment, manufacturing) with a clear, structured operating record. Neither company did anything unusual to get there -- they had ordinary data most operating businesses already generate.
Does a bigger company get a bigger number?
Usually more data and more history help, but it isn't a straight-line relationship we can quote in advance. Pharma Labs closed at the same figure as HoopSwagg despite being a different size and industry.
How do I get an actual number for my business?
That's what the snapshot call is for. We look at what you actually have, take it to the AI labs and model developers we work with, and bring back a real bid -- which is the only number that means anything, rather than a guess made before anyone has seen your data.

Get a real number, not a guess.

A short call is enough to know roughly where your business lands. No upfront fee, and we only get paid if you accept an offer and the deal closes.

Book a 20-minute call

Pick a time that works. Twenty minutes on video, no pitch. You leave knowing whether this is worth doing.