Starter
$600setup, plus $149/mo
The website itself: five pages, hosting and support, live in seven days. The automation stack starts on Growth.
Marketing automation
Stop letting leads slip through the cracks.
Web-form lead capture, missed-call text-back, review automation, auto-booking, a follow-up engine, and a CRM, all in one marketing stack. We build it, you grow. Live in seven days.
The problem
Why this costs you work.
Small businesses lose revenue the same way every day, and the leaks are predictable. Leads arrive after hours and while you are on a job, and a missed service lead is a job you never got to quote. A lead that does not hear back quickly moves on to the next name on the list. And most owners are still tracking leads on paper or in a spreadsheet. Each leak has a fix, and they all run on the same stack.
How it works.
We set it up, train it on your business, and run it. You answer when you want.
Lead capture and text-back catch every new lead
Web-form submissions flow straight into the pipeline and every missed call gets an SMS within 60 seconds, so a new lead hears from you while you are still on the job site. The leads that come in while you are working get worked instead of lost.
The follow-up engine works the rest
Automated SMS and email sequences turn cold leads into booked jobs. The lead that would have called your competitor stays yours.
Review automation and auto-booking compound it
Five-star requests go out after every job so your rating climbs, and customers book online anytime with the calendar syncing instantly. Less back-and-forth, more booked work.
A CRM keeps every lead in one place
Every lead, job, and customer tracked in one pipeline you can actually read. No more deals lost to a sticky note.
The numbers.
What the full stack does. Illustrative; your results will vary.
- 24/7
- leads worked while you are on job sites
- Every job
- triggers a review request
- One CRM
- every lead, form, and text in one pipeline
- 7 days
- from signup to live
Every tool in the stack.
Set up, tuned, and managed for you.
Lead capture: web-form leads flow straight into your pipeline
Missed-call text-back: an instant reply the moment a call is missed
Review automation: 5-star requests after every job
Auto-booking: customers book online, the calendar syncs instantly
Follow-up engine: SMS and email sequences that revive cold leads
CRM pipeline: every lead, job, and customer in one place
Simple pricing.
Setup is a one-time fee. Every plan includes training, monthly optimization, and live support. No lock-in.
Growth
Best value$1,297setup, plus $249/mo
The automation stack: AI web chat, lead capture and booking automation, missed-call text-back, review automation and a CRM, live in seven days, with monthly tuning to keep every piece working. The tier we recommend for most businesses.
Pro
$1,997setup, plus $349/mo
Multi-location and professional services, with monthly strategy sessions and a tailored build.
Book a free 20-minute call.
Tell us what kind of business you run and where leads slip through today. We walk through which parts of the stack fit and what they cost: plans start at $600 setup plus $149 a month. Twenty minutes, no pitch.
More from Nova
AI receptionistAnswers calls, texts back, books, from $199/moMissed-call text-backAn SMS within 60 seconds, from $99/moReview automationA review request after every job, from $149/moDocument digitizationPaper into searchable dataBookkeepingA real person, not software, from $179/moWeb developmentSites and web apps, AI-native, built in weeksApp developmentA working MVP in weeks, web and mobileAI receptionist costEight vendors' real prices, side by sideHVAC website cost$600-$1,997 to build, $149-$349/moMissed-call revenue calculatorFree tool — see your own numbersData licensingLicense your business data to AI labsLocal SEOIncludes AI search visibility, from $597/moAds managementGoogle & Meta, flat tiers by spend, from $397/mo
Common questions.
- What can a small business automate first?
- The places a lead goes cold. In practice that is missed calls and slow replies first, then review requests, then booking and follow-up. The stack on this page covers all of them: lead capture, missed-call text-back, review automation, auto-booking, a follow-up engine and a CRM.
- How much does small business marketing automation cost?
- Nova sells the stack in tiers. Starter is $600 setup plus $149 a month and is the website. Growth is $1,297 plus $249 a month and adds AI web chat, lead capture and booking automation, missed-call text-back, review automation and a CRM. Pro is $1,997 plus $349 a month and adds service-area pages and nurture sequences. Missed-call text-back is also $99 a month on its own. The post AI automation pricing for a small business compares these with what tools and agencies charge.
- What is in the marketing stack?
- Six pieces: web-form lead capture, missed-call text-back (an SMS within 60 seconds), review automation (a five-star request after every job), auto-booking into your calendar, a follow-up engine of SMS and email sequences, and a CRM that keeps every lead, job and customer in one pipeline.
- Do I need an automation consultant or agency?
- Not for these pieces. They are built and run for you at published prices, so there is no build to commission. An agency or consultant makes sense for custom work that spans several systems, which Nova scopes separately on a free call.
- How long until it is live?
- About seven days from signup. Setup, training, monthly optimization and live support are part of the plan.