How does Thumbtack charge?

Pay-per-lead: you set a price per lead for each service and pay it when a customer contacts you. Thumbtack publishes no figures; pros report $10 to over $100 a lead by trade (Housecall Pro's guide, read October 10, 2026). Lead prices are dynamic — they rise with competition and project value, so your cost per lead isn't fixed.

How is Nova Solutions different from Thumbtack?

A website built to convert plus lead-capture, booking, and missed-call text-back automation, done for you. You own the site, the domain, and every lead that comes through it.

What does Nova Solutions cost?

Flat pricing, month to month: Starter at $600 setup plus $149/mo, Growth at $1,297 setup plus $249/mo, Pro at $1,997 setup plus $349/mo. There is no per-lead fee, and you can cancel anytime.

Nova Solutions vs Thumbtack

Thumbtack charges you per lead. Nova builds you an asset.

Thumbtack bills you each time a customer reaches out, at prices that move with competition. Nova builds you your own site and automation, flat monthly, and the leads are yours. Live in seven days.

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On Thumbtack you pay per contact at a price that rises with demand, and the customer relationship stays on their platform. Your own site plus automation is a flat cost and an asset you keep.

Thumbtack

How Thumbtack works

Pay-per-lead: you set a price per lead for each service and pay it when a customer contacts you. Thumbtack publishes no figures; pros report $10 to over $100 a lead by trade (Housecall Pro's guide, read October 10, 2026).
Lead prices are dynamic — they rise with competition and project value, so your cost per lead isn't fixed.
You set a weekly budget, but the leads and reviews live on Thumbtack, not on a site you own.
No website or brand asset comes out of it — you're renting access to their marketplace.

Nova Solutions

How Nova works instead

A website built to convert plus lead-capture, booking, and missed-call text-back automation, done for you.
You own the site, the domain, and every lead that comes through it.
A flat monthly plus one-time setup — no per-contact charge and no dynamic pricing.
Reviews build on your own Google profile, not a marketplace you don't control.

Side by side.

	Thumbtack	Nova Solutions
Cost per lead	Dynamic, rises with competition	No per-lead fee
Cost structure	Weekly budget, pay per contact	Flat monthly + one-time setup
What you build	A marketplace profile	Your own site + automation
Where reviews live	Thumbtack	Your own Google Business Profile
If you stop paying	Leads stop immediately	Your site keeps working for you

When Thumbtack is the better pick

If you're just starting, have no site, and want to test demand with a small weekly budget, Thumbtack lets you turn leads on and off instantly — genuinely useful for filling gaps. Nova is the better call once you're ready to stop paying per contact and want a site and reputation you actually own.

See it before you switch.

A 15-minute call. We mock up your own site live on the screen and show you the honest math against what you pay Thumbtack today. No pitch.

Get a free mockup Book a 20-minute call

Weighing other options? See every comparison.

Compare us with

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Common questions.

How does Thumbtack charge?: Pay-per-lead: you set a price per lead for each service and pay it when a customer contacts you. Thumbtack publishes no figures; pros report $10 to over $100 a lead by trade (Housecall Pro's guide, read October 10, 2026). Lead prices are dynamic — they rise with competition and project value, so your cost per lead isn't fixed.
How is Nova Solutions different from Thumbtack?: A website built to convert plus lead-capture, booking, and missed-call text-back automation, done for you. You own the site, the domain, and every lead that comes through it.
When is Thumbtack the better choice?: If you're just starting, have no site, and want to test demand with a small weekly budget, Thumbtack lets you turn leads on and off instantly — genuinely useful for filling gaps. Nova is the better call once you're ready to stop paying per contact and want a site and reputation you actually own.
What does Nova Solutions cost?: Flat pricing, month to month: Starter at $600 setup plus $149/mo, Growth at $1,297 setup plus $249/mo, Pro at $1,997 setup plus $349/mo. There is no per-lead fee, and you can cancel anytime.

Thumbtack charges you per lead. Nova builds you an asset.

How each one works

How Thumbtack works

How Nova works instead

When Thumbtack is the better pick

See it before you switch.