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Original data

Contractor website statistics, 2026

Every figure we have on what US contractor websites actually offer, in one place. We loaded the homepages ourselves and counted. Nothing here comes from a vendor survey.

Homepages read October 27 to 30, 2026. Page updated November 7, 2026.

Key figures

  • 84% have a tap-to-call link, 53% a contact form, 17% a chat or text option and 13% an online booking tool (2,137 homepages).
  • 75% have neither booking nor chat or text, and 36% have no form either.
  • 25% show a license number, 39% mention financing and 41% claim 24/7 or emergency service (2,077 homepages).
  • 27% name no town, county or state in the page title, and 43% have no local business schema (923 HVAC, plumbing, electrical and roofing homepages).
  • 54.9% run on WordPress, 4.7% on Wix and 4.4% on Squarespace (1,996 homepages).
  • ServiceTitan code appears on 6.9% of homepages, LeadConnector on 6.0% and Housecall Pro on 3.3%.

Download every table below as a CSV. It has one figure per row and the study each figure came from.

What a phone visitor finds

Share of 2,137 contractor homepages with each feature, loaded as an iPhone, October 27 to 28, 2026. From the full study.

What the homepage hasShare of sites
HTTPS94%
A tap-to-call link coded in84%
A phone number shown but no call link coded in9%
No phone number on the homepage at all6%
A contact form53%
A chat widget or a text option17%
A text-message link6%
An online booking tool13%
A button or link worded as booking or scheduling20%
No booking tool and no chat or text75%
No booking, no chat or text and no form36%
No call link, no chat or text and no booking15%

Reachability by trade

By trade, of the 2,137 homepages counted. Read October 27 to 28, 2026. From the full study.

TradeSitesTap-to-call linkBooking toolChat or textNeither booking nor chat
HVAC56388%25%23%60%
Roofing44691%4%17%80%
Plumbing40689%19%16%71%
Landscaping21175%3%18%80%
Electrical19481%11%9%82%
General contractor11171%3%9%89%
Carpentry10560%2%9%90%
Painting10182%1%12%88%

Swipe the table sideways to see every column.

Reachability by state

The states we report separately, largest sample first. Read October 27 to 28, 2026. From the full study.

StateSitesTap-to-call linkBooking toolChat or textNeither booking nor chatAlso no form
California27577%14%12%77%38%
Texas24284%17%23%66%28%
Florida20691%16%18%72%32%
Pennsylvania15386%10%13%78%39%
Colorado13490%10%16%76%37%
Washington12083%9%15%78%46%
New York11584%3%8%90%44%
North Carolina9480%15%12%77%34%
Arizona9190%19%21%73%29%
Virginia7987%14%18%75%42%

Swipe the table sideways to see every column.

What the homepages say

Share of 2,077 contractor homepages, read October 29, 2026. From the full study.

The homepageShare
States how long the business has been around44%
Offers a free estimate, quote or inspection42%
Claims 24/7 or emergency service41%
Mentions financing39%
Shows a license number25%
Shows a star rating or review count15%

Homepage content by trade

Share of each trade's homepages, read October 29, 2026. From the full study.

TradeSitesLicense #Rating or reviewsFinancing24/7 or emergencyFree estimate
HVAC54433%13%66%61%31%
Roofing43225%23%53%32%75%
Plumbing39737%15%35%63%31%
Landscaping2069%17%9%17%43%
Electrical19026%7%16%37%31%
General contractor10811%7%25%12%30%
Carpentry1024%3%6%3%18%
Painting9812%15%11%4%61%

Swipe the table sideways to see every column.

License numbers and ratings by state

States with at least 85 homepages read, October 29, 2026. From the full study.

StateSitesLicense #Rating or reviews
Arizona8753%20%
California27152%13%
Florida20343%23%
Texas23329%14%
Illinois13320%12%
Washington11618%15%
Ohio10515%12%
Pennsylvania14815%9%
Colorado13012%22%
North Carolina9111%10%
New York11410%17%

Local SEO basics by trade

Share of homepages missing each item, checked October 30, 2026. From the full study.

TradeHomepagesNo place in titleNo local schemaNo Maps linkNo service-area linkAll four present
HVAC33127%43%37%41%33%
Plumbing22424%41%37%37%35%
Electrical11736%63%54%69%9%
Roofing25125%34%33%39%32%
All four trades92327%43%38%43%30%

Swipe the table sideways to see every column.

Local SEO basics by state

Share of homepages missing each item, states with 100 or more homepages. Read October 30, 2026. From the full study.

StateHomepagesNo place in titleNo local schemaNo Maps linkNo service-area link
California21730%45%44%48%
Florida18316%36%32%35%
Colorado10425%40%40%42%

Swipe the table sideways to see every column.

Booking, chat and review software

Vendor code or links found on 2,137 contractor homepages, October 2026. From the full study.

ToolWhat it isSitesShare
ServiceTitanField-service software, online scheduler1476.9%
LeadConnector (GoHighLevel)Marketing platform: chat, forms, calendars1286.0%
Housecall ProField-service software, online booking703.3%
BirdeyeReviews and messaging281.3%
PodiumMessaging and reviews170.8%
JobberField-service software, client hub150.7%
CalendlyScheduling links150.7%
NiceJobReview requests110.5%
BroadlyReviews and web chat90.4%
LiveChatLive chat80.4%
HubSpot chatLive chat70.3%
Tawk.toFree live chat60.3%

Software by trade

Share of each trade's homepages with the vendor's code or links, October 2026. From the full study.

TradeSitesServiceTitanHousecall ProJobberGoHighLevel
HVAC56315.3%6.7%0.4%5.5%
Roofing4461.6%0.2%0.2%9.4%
Plumbing40610.1%5.7%1.0%4.4%
Landscaping2110%0.5%2.8%9.0%
Electrical1946.7%3.6%1.0%2.6%
General contractor1110%0%0%4.5%
Carpentry1050%0%0%2.9%
Painting1010%0%0%5.0%

Swipe the table sideways to see every column.

Website platforms

Platform behind 1,996 contractor homepages, October 29, 2026. From the full study.

PlatformSitesShare
WordPress1,09654.9%
Wix944.7%
Squarespace874.4%
Duda (other than Hibu and Thryv)723.6%
GoDaddy Website Builder572.9%
Hibu381.9%
Next.js (custom-built)381.9%
Thryv341.7%
Scorpion331.7%
Webflow301.5%
GoHighLevel120.6%
Weebly100.5%
Other (HubSpot, Framer, Joomla, Shopify, Drupal)271.4%
Not identified36818.4%

Website platforms by trade

Share of each trade's homepages by platform, October 29, 2026. From the full study.

TradeSitesWordPressWixSquarespaceGoDaddyAgency platformsNot identified
HVAC53760%3%3%3%10%18%
Roofing41064%4%2%1%7%14%
Plumbing38257%3%3%2%12%20%
Landscaping19243%6%9%5%9%20%
Electrical18249%8%3%5%9%24%
General contractor10249%13%10%4%6%10%
Carpentry9834%7%15%4%11%21%
Painting9343%5%3%2%14%27%

Swipe the table sideways to see every column.

Reachability by website platform

Platforms with at least 30 sites, share of their homepages, October 2026. From the full study.

PlatformSitesTap-to-call linkBooking toolChat or textNeither booking nor chat
WordPress1,09690%17%20%70%
Wix9487%1%4%95%
Squarespace8754%3%3%93%
Duda7299%19%15%74%
GoDaddy Website Builder5767%4%0%96%
Hibu38100%5%47%50%
Next.js (custom-built)3889%24%24%55%
Thryv3497%3%6%94%
Scorpion33100%27%48%42%
Webflow3080%7%13%87%
Not identified36872%10%9%83%
All sites checked1,99684%13%17%75%

Swipe the table sideways to see every column.

How we got these numbers

  • Sample: businesses tagged as a plumber, HVAC company, electrician, roofer, landscaper, painter, carpenter or builder with a website in OpenStreetMap, across 21 US states (18 states plus DC, and four trades, for the local SEO study). Duplicate domains and social or directory links were removed.
  • Each homepage was loaded in a real browser and read automatically. Sites that did not load, and pages that were not the business's working site (parked domains, security checks, error pages), are excluded. That is why the sample sizes differ between studies.
  • Only homepages were checked, so booking and chat figures are a floor: a company may offer them on an inner page.
  • OpenStreetMap lists businesses that volunteers have mapped, so this is not a random sample of every contractor in the US. Use it as evidence of what is common, not as a census.
  • No contractor is named. The software and platform tables name vendors only.

Citing this data

You are welcome to cite these figures with a link to this page or to the study they came from. Suggested wording: Nova Solutions, "Contractor website statistics, 2026", advai.cloud. If you spot a mistake, tell us: landon@zentarailabs.com.

Nova Solutions sells websites, missed-call text-back and other services to contractors, so read the numbers knowing that. The method is written out above and on each study so you can judge them for yourself.

The studies

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