Starter
$600setup, $149/mo
The site itself. No automation included.
HVAC website pricing
An HVAC website runs $600 to $1,997, plus $149 to $349 a month.
Three tiers, same as any Nova build: the site itself, the site plus lead and booking automation, or the site plus automation and a full nurture pipeline. The right one depends on whether you are losing jobs to missed calls, not on budget alone.
The problem
Why this costs you work.
A missed HVAC call is a $150 to $15,000 job dialing the next name on the list, and no-heat or no-AC calls do not wait for a callback. A bare site that just exists does not change that. What changes it is whether the site captures the lead the moment it shows up, at 11pm on a Sunday or during a heat wave when every line is busy. That is the difference between the tiers below, not just page count.
How it works.
We set it up, train it on your business, and run it. You answer when you want.
Starter, $600 setup + $149/mo: get found, take the call
A five-page HVAC site built to convert, mobile-first, PageSpeed 90+, local listings synced, a contact form to email and SMS, your own domain and SSL, and a monthly performance report. One service call pays the month back.
Growth, $1,297 setup + $249/mo: turn missed calls into booked jobs
Everything in Starter, plus lead capture and booking automation that turns HVAC inquiries into scheduled jobs, missed-call text-back within 60 seconds, review automation, a CRM pipeline, a job-photo gallery, and a quarterly strategy call. Two saved jobs a month typically nets $1,000 to $4,000.
Pro, $1,997 setup + $349/mo: own your service area
Everything in Growth, plus branded pages for every area you service, email and SMS nurture sequences for leads who have not booked yet, a monthly one-to-one strategy call, and four-hour priority support. One system install typically pays for half a year of it.
Month-to-month on every tier
No annual lock-in on any of the three. You own the domain either way, so leaving does not mean starting over.
The numbers.
What actually separates the tiers, in real numbers.
- $150–$15,000
- range of a single HVAC job
- ~38%
- of missed calls recovered by text-back (Growth+)
- $600
- Starter setup, the site itself
- $1,997
- Pro setup, the full service-area build
What separates the tiers.
Set up, tuned, and managed for you.
Starter: the site, SEO basics, contact form, domain, SSL, monthly report
Growth adds: lead & booking automation, missed-call text-back, review automation, CRM
Pro adds: branded service-area pages, nurture sequences, priority support
All three: mobile-first, PageSpeed 90+, month-to-month, you own the domain
Simple pricing.
Most HVAC companies land on Growth — the tier where the automation pays for the jump on its own.
Growth
Best value$1,297setup, $249/mo
Adds lead capture, missed-call text-back, review automation, and a CRM.
Pro
$1,997setup, $349/mo
Adds branded service-area pages, nurture sequences, and priority support.
Further reading
See which tier fits your call volume.
Book a free 30-minute consult and we will look at your actual missed-call pattern before recommending a tier. Live in seven days.
More from Nova
Lead & booking automationCaptures and books leads, from $199/moMissed-call text-backAn SMS in 30 seconds, from $99/moReview automation6x reviews in 60 days, from $149/moDocument digitizationPaper into searchable dataNever miss a leadThe full stack, from $600 + $149/moBookkeepingA real person, not software, from $179/moWeb developmentSites and web apps, AI-native, built in weeksApp developmentA working MVP in weeks, web and mobileWhat it costsReal pricing, no quote-gate
Common questions.
- How much does an HVAC website cost?
- With Nova, $600 to $1,997 to build plus $149 to $349 a month, depending on the tier. Starter ($600, $149/mo) is the site itself. Growth ($1,297, $249/mo) adds lead capture and booking automation, missed-call text-back, review automation, and a CRM — most HVAC companies choose this tier, since the automation typically pays for the jump on its own by recovering two jobs a month. Pro ($1,997, $349/mo) adds branded service-area pages and nurture sequences for larger operations covering more territory.