Lead and booking automation for contractors, explained

• Fires an SMS within 60 seconds of a missed call, in your company name.
• Qualifies the lead through the reply thread or web form: problem type, urgency, and location.
• Books emergency jobs straight into the calendar, or texts you the details on non-urgent ones.
• Confirms the appointment by text to the lead. A typical exchange wraps in a minute or two.

The automation recovers and qualifies the large majority of straightforward contractor leads at a lower cost, with booking and text-back included. A human service still has the edge on rare, complex conversations.

• Nova's AI receptionist, which includes the automation described above: $199 a month flat, no setup fee, no per-minute billing. AI receptionist cost, vendor by vendor.
• Nova Growth tier: $1,297 setup, $249 a month, which also includes the website, CRM, and review automation.
• Human call services: typically several hundred dollars a month, phone only.

• HVAC: a single recovered after-hours emergency lead can be worth enough to cover months of the automation on its own.
• Plumbing: emergency leads carry real urgency value, and plumbing tends to have the highest after-hours volume, bursts, backups, heater failures.
• Roofing: a single post-storm inspection can turn into a large job. Storm season lifts lead volume sharply.
• Electrical: emergency leads and panel upgrades both carry meaningful value. Homeowners keep dialing until someone responds.
• Cleaning: a single recurring client, booked over months, can cover the cost of the automation many times over.

If you field more than about five leads a week, a lead capture and booking automation is among the highest-return tools you can add: instant missed-call recovery, lower cost, always on, with booking and text-back bundled in.