Small business · Pricing
How much does Google Business Profile management cost?
The profile is free from Google. Paying someone to keep it current is not, and most providers ask you to book a call before they name a price. These are the ones that publish theirs.
WritingBy Landon LittleNovember 2, 20266 min read
The short answer
For one location, done-for-you management costs $149 to $400 a month among providers that publish a price. The low end covers posts, review monitoring and a report; the high end adds active review replies, questions, citations and more frequent reporting. Software that automates posting and reporting costs $31 to $99 a month, and you still do the parts it does not.
Published prices, provider by provider
| Provider | Type | Monthly price | Setup | Notes |
|---|---|---|---|---|
| Loganix | Done for you | $149 a month after a $239 first month | Included in first month | Sold to agencies as white label; review replies, posts and Q&A included |
| L3ad Solutions | Done for you | $150 Starter, $300 Growth | $250 one time | Starter 4 posts a month; Growth 8 posts, review replies, Q&A, citations; month to month |
| Local SEO Guide | Done for you | $250 per location (1 to 20 locations) | $800 per location audit | $100 per location at 20 to 50 locations; built for multi-location brands |
| Lead Oracle | Done for you | $297 per business | None published | Its software alone is $99 a month for one location |
| eCreations | Done for you | $400 a month | None required | Cancel anytime, no long-term contract |
| Merchynt Paige | Software | $99 per business | None | AI tool that posts and updates the profile; more than 3 profiles quoted |
| Lead Oracle | Software | $99 for one location, down to $49 at 25+ | None | Autopilot posting and review replies; free trial |
| BrightLocal | Software | $31 to $49, billed annually | None | Tracking, listings and reputation tools; you do the work |
| Nova Solutions | Done for you | $149 a month | None published | Categories, hours, posts, photos, Q&A and a reply to every review; included in Local SEO at $597 |
What the money buys
- Posts: from 4 a month at the low end to 8 or more on higher tiers.
- Review replies: monitoring and templates on cheaper plans, a written reply to every review on higher ones.
- Questions and answers on the profile, photos, hours and categories kept current.
- Citations and competitor monitoring: usually only on the higher tier or as an add-on (Loganix lists citation building at $100 to $400).
- Reporting: monthly at most providers, every two weeks on L3ad Solutions' Growth plan.
Google's own Business Profile Help says businesses with complete and accurate information are more likely to show up in local results, that replying to reviews helps a business stand out, and that there is no way to pay Google for a better local ranking. What management buys is the upkeep, not a position.
Four things to check before you pay
- Who owns the profile. It should stay in your Google account, with the provider added as a manager.
- The contract. Several providers above bill month to month; ask before you sign a 12-month term.
- How many posts and whether every review gets a written reply, not just monitoring.
- How reviews are requested. Google's policies forbid asking only happy customers, so a plan that screens who gets the review link is a risk to the profile.
What Nova Solutions charges
Google Business Profile management is $149 a month: categories, hours, service area and services corrected, monthly posts and photos, questions answered, a reply to every new review, and the profile and website linked both ways. It is included in Local SEO at $597 a month, which adds service-area pages, citations and on-page work. In our study of 923 contractor homepages, 38% did not link to their Google Maps listing.
Sources
- Loganix GBP optimization service, read November 2, 2026.
- L3ad Solutions Google Business Profile, read November 2, 2026.
- Local SEO Guide GBP management, read November 2, 2026.
- Lead Oracle pricing, read November 2, 2026.
- eCreations Google Business Profile management, read November 2, 2026.
- Merchynt pricing, read November 2, 2026.
- BrightLocal pricing, read November 2, 2026.
- Google Business Profile Help: tips to improve your local ranking, read October 31, 2026.
Questions this post answers
- How much does Google Business Profile management cost?
- From the prices providers publish, read November 2, 2026, done-for-you management for one location costs $149 to $400 a month. Software you run yourself costs $31 to $99 a month. The profile itself is free from Google.
- Is there a setup fee for Google Business Profile management?
- Sometimes. L3ad Solutions charges $250 one time, Loganix charges $90 more for the first month ($239, then $149), and Local SEO Guide charges $800 per location for an audit before its monthly program. Lead Oracle and eCreations publish no setup fee.
- What does Google Business Profile management include?
- The published plans cover monthly posts, photos, answers to questions, review replies and a monthly report; higher tiers add more posts, citation building and competitor monitoring. L3ad Solutions' $150 plan includes 4 posts a month and its $300 plan 8 posts a month with active review replies, Q&A and citations.
- Can I manage my Google Business Profile myself?
- Yes. The profile is free and Google's Business Profile Help sets out what to keep current: complete and accurate information, verification, review replies and photos. Software such as BrightLocal (from $31 a month billed annually) or Merchynt Paige ($99 a month) helps if you would rather not pay for management.
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