Google review request texts for contractors: 8 templates

Every template below needs your direct Google review link, the one that opens the star rating box straight away. Open your Google Business Profile while signed in, choose the option to ask for reviews, and copy the link it gives you. Save it in your phone's text shortcuts so it is one tap away on every job.

Replace the brackets, keep them short and send them from the number the customer already knows.

1. 1.Same-day text: Hi [Name], it is [Your name] from [Business]. Thanks for having us out for the [job] today. If you have a minute, a quick Google review helps a small shop like ours a lot: [link]
2. 2.The owner's personal ask: [Name], [Your name] here, I own [Business]. We live on word of mouth, so if the crew did right by you, would you mind saying so on Google? [link] Thank you either way.
3. 3.After a big job: Hi [Name], now that the [roof / system / remodel] is finished, thank you for trusting us with it. If you are happy with the work, a Google review with a line about the project would mean a lot: [link]
4. 4.After an emergency call: Hi [Name], glad we could get your [no heat / leak / outage] sorted tonight. When things settle down, a quick Google review would help the next person in a bind find us: [link]
5. 5.The reminder, three to five days later, once only: Hi [Name], just a gentle nudge in case the last text got buried. If you have 30 seconds for a review, here is the link: [link]. No worries if not.
6. 6.Repeat customer: Hi [Name], thanks for calling us back for the [job]. We appreciate you sticking with us. If you have never left us a Google review, here is the link: [link]
7. 7.Email version: Subject: Thanks from [Business]. Body: Hi [Name], thank you for choosing [Business] for your [job] on [date]. If you have a minute, a Google review helps other homeowners decide who to call: [link]. If anything was not right, reply to this email and I will make it right. [Your name], owner
8. 8.In person, at the end of the job: Before we head out, could I ask a favor? If you are happy with how this turned out, I will text you a link to leave us a Google review. It takes about a minute and it really helps us.

• Same day, within a few hours of finishing. The job is fresh and the customer is still relieved it is done.
• One reminder, three to five days later, if no review has appeared. Then stop. A third ask reads as pressure.
• Evenings and weekends are fine for a text the customer already expects from you. Avoid late night.
• Send it from the number they already have in their phone, so it does not look like spam.

Two practices that used to be common are now a legal risk, not just a policy one.

• No incentive tied to a positive review. The FTC's Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465), in force since October 21, 2024, bans offering anything conditioned, openly or by implication, on a review expressing a particular sentiment. FTC staff give 'Tell us how much you loved your visit and get a $5 coupon' as an example of an implied condition. Google's review policy bars paying for reviews at all, so the safe line is no incentive.
• No asking only the happy ones. FTC staff say asking for reviews only from customers you think are satisfied could violate the FTC Act, and Google calls it selectively soliciting positive reviews. Ask everyone, then reply calmly to the review you did not want.
• No pressure to change or remove a review. You can contact an unhappy reviewer to fix the problem, and you can ask a satisfied customer to update a review, but threats, intimidation or groundless legal threats to get a review removed are banned under the same rule.

The templates are the easy part. The hard part is remembering to send them at the end of a long day, every day. Contractors often fall behind on reviews because the ask depends on someone remembering it. Tying the text to the moment a job is marked done in your scheduling software, or to the invoice, takes the memory out of it.

Nova Solutions sets that up for you: a review request goes out when a job is marked complete, with one reminder after about 48 hours, and a reply is drafted for every new review that comes in. It is $149 a month, and it is included in the Growth website plan on the pricing page. For why reviews matter for Maps visibility and how the averages move, see how to get more Google reviews as a contractor.

• Federal Trade Commission, The Consumer Reviews and Testimonials Rule: Questions and Answers, November 2024, read October 28, 2026.
• Federal Trade Commission, 16 CFR Part 465 final rule.