Small business · Pricing
How much does a website redesign cost in 2026?
A redesign can mean a fresh coat of paint on the same site or a rebuild from the ground up. The price follows the scope, and most of the published ranges are wide for that reason.
WritingBy Landon LittleNovember 10, 20266 min read
What a redesign costs, by source
| Source | Small business or small site | Full range | Basis |
|---|---|---|---|
| GoDaddy (Oct 2026) | $2,000 to $10,000 for a simple redesign | $15,000 to $50,000+ for larger or complex sites | Estimate |
| WebFx (May 2026) | $3,000 to $24,000 for 1 to 50 pages | $3,000 to $75,000 | Estimate |
| Wix (Nov 2026) | Not split out | $2,000 to $20,000 or more | Estimate |
| Clutch (Sep 2026) | Most web design projects under $10,000 | Average $38,105 across all project sizes | Client reviews on its marketplace |
Who does the work changes the price most
| Route | Redesign cost |
|---|---|
| Do it yourself or in-house | $800 to $5,000 |
| Freelancer | $3,000 to $10,000 |
| Agency | $5,000 to $75,000 |
| Nova Solutions Starter | $600 setup plus $149 a month, hosting and domain included |
For a sense of labor costs: the U.S. Bureau of Labor Statistics puts the median pay for web developers at $44.54 an hour and for web and digital interface designers at $50.00 an hour, as of May 2025. Those are employee wages, not freelance billing rates, which usually run higher. Clutch says most web design agencies on its platform bill $100 to $149 an hour.
What moves the price
- Page count. WebFx calls site size the most influential factor: a 5-page site and a 50-page site are different jobs.
- Who writes the words. WebFx puts copywriting for a small site at $2,000 to $4,000 on its own.
- Features: online booking, payments, ecommerce, and integrations with your CRM or scheduling software.
- Custom design versus a well-built template.
- Deadline. WebFx says a rush can add thousands of dollars.
- Whether the foundation stays. WebFx notes a redesign is cheaper when the underlying site is kept; if it is not, a rebuild may cost about the same.
Redesign or start over?
If your current site is on an old platform, loads slowly on a phone, or you cannot edit it without calling someone, a redesign often turns into a rebuild anyway. For a small service business with a handful of pages, starting fresh on a simple setup can cost less than reworking an old one. Our small business website cost guide compares the routes, and website maintenance cost covers what you pay after launch.
Sources
Read November 10, 2026: WebFx, website redesign pricing (updated May 27, 2026), GoDaddy, website redesign (October 6, 2026), Wix, how much does a website cost (November 2026), Clutch, web designer pricing and web developer pricing, and BLS Occupational Outlook Handbook, web developers and digital designers (May 2025 data). These are published figures, not Nova Solutions results.
Questions this post answers
- How much does it cost to redesign a small business website?
- GoDaddy puts a simple small business redesign at $2,000 to $10,000. WebFx gives $3,000 to $24,000 for a site of up to 50 pages, $3,000 to $10,000 if a freelancer does it, and $5,000 to $75,000 for an agency. All of these are estimates from companies that sell web services.
- Is it cheaper to redesign or rebuild a website?
- A redesign is cheaper when the underlying site stays the same, according to WebFx. If the platform is outdated or the site has to be rebuilt anyway, a fresh start on a simpler setup can cost about the same or less.
- How much do web designers charge per hour?
- Clutch says most web design agencies on its platform bill $100 to $149 an hour, and Wix puts designer and developer rates at $50 to $500 an hour. For comparison, the BLS median wage for web and digital interface designers was $50.00 an hour as of May 2025, which is employee pay, not a billing rate.
- What does Nova Solutions charge for a website?
- The Starter plan is $600 setup plus $149 a month, with hosting, domain, SSL, support and a monthly report included.
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